In commercial transactions, the biggest risk comes from the buyers and sellers do not understand, and especially the seller doesn’t know the buyer. Also because the seller fear of risk, leading to its business decisions carefully, in addition to the seller's business development is damaged, from a macro perspective, buyers bear the loss of losing business opportunities.

Therefore, when the buyer's information is public, the higher the degree of credit, the seller's decision more accurate, business development more powerful, to pass on to the buyer's transaction costs will be lower. CTC credit investigation service is actually for sellers to raise the cost of sales caused by asymmetric information between the seller and the buyer behavior, its macroscopic interests have the following several aspects:

ü  Buyers and sellers both make information tends to be the peer in a larger exte

ü  Both the seller and the buyer follow certain decided that the rules of risk

ü  Both the seller and the buyer bear the obligation of evasion of the risks, also share the benefits of the risk aversion